205 Queen St. City. Auckland (ANZ Bank Centre)

  (09) 377 – 1003 

We open:  Monday – Saturday

9:30 am – 6:30 pm

      Permanent straight   

Immediate Results with PERMANENT benefits! A new revolutionary salon service to Smooth, Straighten and Shine wavy, curly or frizzy hair.

Chemical hair straightening makes fuzzy, curly, unmanageable hair soft and silky. It is originally developed in Japan for clients who wanted to smooth out their wavy, unruly hair. This chemical service is best done on virgin hair, with excellent results. The service can be performed on previously colored hair, or hair that has had minimal chemical treatments such as bleaching or perm services with good results.

It is a permanent service which means your hair will not revert to its original texture. It will be straight until it grows out or is cut off. Once you experience the ease of styling you'll never go back to blow drying your hair straight every morning. Chemical straightening leaves the hair completely without curl. To style, you can simply blow dry and smooth out with a flat iron for silky shiny tresses. Touch up applications on the regrowth is necessary every 6 to 9 months depending on hair texture and rate of growth. This is not a service to jump into lightly. You must be sure you are ready for a permanent change, since this process is definitely not reversible. Proper homecare is crucial. You must use the recommended protein rich shampoo, conditioner & hair treatments designed to maintain your new look. Protein and moisture are the crucial ingredients in these haircare products. Hair that is not properly maintained will become fuzzy, dull and breakage could occur. It's definitely a long term commitment but one that will pay off with the silky smooth hair of your dreams.

Chemical hair straightening, also known as relaxing, involves a process where the basic structure of overly curly or wavy hair is changed into a straight form. Both relaxing and permanent waving utilize fairly strong chemicals that are applied directly to the to the hair shaft. However, their objectives are reversed. While a perm is designed to add curls or waves, a relaxing treatment is designed to remove them. Chemical hair straightening is not a difficult procedure, but it does require a thorough technical knowledge of the relaxing process. Therefore it should always be performed by a hair care professional with a track record of success with straightening. It is best to have the relaxing process performed by a professional so that they can perform a strand test to determine the recommended strength of the relaxer that should be used. The stylist will also need to evaluate current hair texture, porosity, elasticity and the presence or absence of any hair damage. 

We offer the best solution in hair straightening for clients with virgin, tinted, highlighted, bleached and even pre relaxed hair.

Prices: from $120 (cut + special treatment inc.)


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